September 5, 2010
1,358 notes
“
あなたの目の前に豆腐があると想像してください。
そして、私がそれを指さして、
「この豆腐は白いんですよ」
と言えば、あなたは
「そりゃそうでしょう。見ればわかります。」
と答えますよね。
これが「常識」。
次に、私は、
「この豆腐の白さはね、現代の不安を象徴してるんですよ。」
と言います。
これを聞いた人のほとんどは、
「はあ？」「よくわかんない！」
と反応するでしょう。
これが「芸術」。
最後に、
「豆腐はね、すごく栄養があるので、
“畑のステーキ”みたいなものなだんだよ」
と言ったら、あなたは、
「確かにそうだね」「あ、そういえばそうだ」
と答えるはず。
これが、「コピー」なのだと、谷山氏は考えています。
「名コピー」の秘密 (via ta3jpn) (via fialux) (via vmconverter)
2008-08-07 (via gkojay) (via budda) (via sugizou) (via oosawatechnica, tanigami)
2009-08-23 (via gkojay) (via handa) (via appbank)
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お後がよろしいです。
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